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The web page philippekaddouch.com states the following, "The best krav maga in the world." I saw that the website also stated " DIFFERENT KICKS AND THEIR DEFENSES GENEVA." They also said " WORKSHOP IN RIVA DEL GARDA. Meeting Philippe Kaddouch is to discover a scientific and a realistic method in constant evolution, adapted and indisputable approach, a psychology relative to each technique, a new way of approaching each situation in life, a real experience through a pedagogical system that suits everyone of us. Philippe Kaddouch discovers this discipline." The meta header had philippe kaddouch as the first optimized keyword. This keyword is followed by kaddouch, krav, and krav maga philippe kaddouch which isn't as important as philippe kaddouch. The other words philippekaddouch.com used was kravmaga. krav maga zug is included but will not be understood by search engines.